Wednesday

NEA Task 2 : Research into Bauer

The following information is sourced from Bauer Media Group's official Wikipedia page:

Heinrich Bauer Publishing (German: Heinrich Bauer Verlag KG), trading as Bauer Media Group, is a German multimedia conglomerate headquartered in Hamburg. It operates worldwide and owns more than 600 magazines, over 400 digital products and 50 radio and TV stations, as well as print shops, postal, distribution and marketing services. Bauer has a workforce of approximately 11,000 in 17 countries.

Bauer Verlagsgruppe has been managed by five generations of the Bauer family. In November 2010, Heinz Heinrich's daughter Yvonne Bauer became CEO and 85% owner of the Bauer Media Group after joining the family business in 2005.

In February 2021, Bauer Media Group announced it was to acquire Ireland's Communicorp Group, subject to regulatory approval. The acquisition was completed on 1 June 2021.


The following information is sourced from Bauer Media Group's official website:

'Bauer Media Group is one of the world’s largest privately-owned media business with media assets all over the globe. Founded in Hamburg in 1875 and now in its 5th generation of family ownership, the Bauer Media Group reaches 200 million consumers worldwide and operates in 14 countries including the Czech Republic, Denmark, Finland, France, Germany, Israel, Norway, Poland, Slovakia, Spain, Sweden, UK, Ireland and the USA and has 15,000 employees.'

'Bauer Media UK is part of the wider Bauer Media Group and is the No.1 UK Publisher and the No.1 Digital Commercial Audio broadcaster. An entertainment network of iconic and innovative multi-platform brands reaching 25 million consumers using insight and instinct to tell stories that are relevant to audiences and advertisers alike delivering cultural impact.'

'No other media owner has the range and diversity of brands and audiences that Bauer has, it is this breadth and depth of cultural connections with audiences that makes Bauer truly different.'

'We use audience insight to get a deep understanding of our audiences – knowing that it is no longer enough to understand what consumers are doing right now but it’s crucial to understand where behaviours, values and attitudes are changing.'

'To support this, Bauer strives towards creating a culture at work in which diversity is appreciated and supported, where opportunities are open to all, where people treat each other with respect and get the same in return. We want our culture to support the highest standards of behaviour everywhere we operate, and at all times.'

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Completed NEA

Dear Moderator,  My name is Stanley Hadden. Welcome to my A Level Media Studies blog. This is a record of the work I have undertaken for the...