NEA Task 4 : Research Into An Existing Bauer Film Magazine (Empire)

The following information is sourced from Bauer Media :

Empire is without question, the world’s most influential film and entertainment brand. Encompassing a print magazine, podcast, website, digital edition and live events strand, nobody speaks to more film fans across the world with more authority.

With world-class writers, critics, photographers and illustrators, every piece of Empire content is considered, premium, polished and connects with the audience, who trust us implicitly and come back to Empire every day, every week and every month.

The Empire target audience/readership :

• Three-quarters male 
• Aged 18-40
• Employed
• In a relationship (although not necessarily married)
• University educated 
• Time-poor
• Passionate about film 
• They use cinema as escapism or insight into other worlds
• They now have access to cinematic content 24/7

The Magazine :

Exclusives 

Whether it’s creating the world’s first voice-responsive talking cover for Deadpool 2, or a Steven Spielberg takeover, Empire has some of the biggest firsts in the film and entertainment world. 

On-set

There are set visits, and then there are Empire set visits. No-one can match the standing we have with filmmakers, so no-one else got exclusive on-set access with the MCU’s trail-blazing Captain Marvel. 

A-list Access

In the past 12 months we’ve featured James Cameron, Lin-Manuel Miranda, Simon Pegg, Olivia Colman… Actually, it’d be quicker if we were to name the A-list stars we haven’t spoken to. Empire is the magazine the best and biggest names in Hollywood want to be in. 

Authority 

Just how big is a Tatooine womp rat? How many Infinity Stones are there? And just what exactly does a Best Boy do? The Empire team know. And that’s because they live, breathe and dream film. It’s the most knowledgeable, passionate team in the business.

Ad Rates :

Display :

• Full page FH - £4,900
• Full page ROP - £4,200
• Half page - £2,795
• IBC/OBC - £6,860
• DPS FH - £9,310
• DPS ROP - £7,980

Advertorials 

• Full page - £6,370
• DPS - £12,103
• Half page - £3,365

Production 

• Supplied images - £2,000
• Photoshoot - £3,000

Inserts 

• Bound-in - £50 per '000
• Tip-on £55 per '000
• Loose insert £35 per '000