NEA Task 6 : Understanding Audience (Mass Market)

What is a mass market audience?

A mass market, also known as undifferentiated market, is a large group of current and/or prospective customers, where individual members share similar needs. The size of a mass market depends on the product category. Mass marketers typically aim at between 50 and 100 percent of the total market potential.

What is an independent cinema?

A cinema that is not necessarily part of a cinema chain or large corporation, it will show blockbusters but will also show niche, independent films.

What is OnScreen magazine?

A film magazine that focuses on a mass market audience whilst also showing independent films, the magazine is available for free as a PDF on the website or can be found in independent cinemas as they make money from the advertising for movies and more in the magazine.

What different sections are there on the OnScreen website and how do these sections appeal to a mass market audience?

There are hyperlinks which lead to the following, features, news, reviews, trailers, movies, win and cinema pass. "MOVIES" offers movies that are coming soon and that are in cinemas now, this appeals to a mass market audience as there are no obvious features aiming at a certain gender or age ect.

How does the latest edition of OnScreen magazine (May/June 2023) appeal to a mass market audience?

• The use of the puff ' FREE take a copy', is one of the best ways in which the magazine appeals to a mass market audience, the magazine being free ensures that there is literally no one on earth that cannot afford to access a copy.
• The unfinished claim 'your ultimate guide to cinema' suggests there is not another magazine out there with the same level of detail, understanding and knowledge of the cinematic world, the majority of people, if willing to pick up a film magazine, are going to want the 'ultimate' one.

What is meant by the term cross-media convergence?

Cross-media convergence is simply the promotion of different forms media on another separate form of media, for example, the promotion of the OnScreen magazine on the OnScreen website.